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Website Guide - Ecommerce Websites...

What is Ecommerce and what are the requirements for an Ecommerce website?

  1. Ecommerce = Online Purchasing Facilities
    1. Can be direct sales to the public or business-to-business orders
    2. Payment can be by credit card, cheque, on account, bank transfer, etc
    3. Orders processed by online shopping cart software/program
  2. Shopping Cart Software
    1. Must be able to display products, enabling buyers to place an order
    2. Normally includes multi-product catalogue-style pages linked to detailed individual product pages
    3. Buyers usually able to add, remove & change products in the "cart"
    4. Cart calculates totals, adds VAT & delivery charges if applicable
    5. Checkout able to process payment or order - see Item 1b above
  3. Processing Credit Cards
    1. Two choices for site owners:
      • Payment Gateway or
      • Merchant Account
  4. Payment Gateways (Recommended Option)
    1. Specialist credit card payment processing companies
    2. Includes PayPal, WorldPay, Sage, etc
    3. Gateway checks validity of card used instantly 24/7
    4. Instant authorisation enables immediate order processing
    5. Swift order processing results in happy satisfied customers
    6. Secure server not needed to process credit cards
    7. But may be needed if login account facilities provided
    8. Arguably the best solution for ecommerce site owners
  5. Merchant Accounts
    1. Site owner requires merchant account with leading bank
    2. Authorised to process credit cards when customer not present
    3. Site owner responsible for checking validity of card used
    4. Manual processing may result to delays in processing orders
    5. Order delays may lead to dissatisfied customers
    6. Secure server required to accept credit card details

Updated: 06/05/2019
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